Based on a 2007 article from Indiana University School of Journalism:
Starting where the Institute for Propaganda Analysis left off in 1930, Indiana University professors Mike Conway and Maria Elizabeth used a system of coding speech that analyzes the use of propaganda in determining whether or not Bill O’Reilly uses propaganda instead of merely “providing facts,” as he claims.
The following are the seven elements of propaganda previously identified by the IPA:
Bill O’Reilly is guilty of using all seven elements and was found to have called people names 8.88 times per minute. It also showed a pattern of using references to Americans, the U.S. Military and the Bush Administration as victims.
Conway stated that the point of the study was to get past the partisan labeling, but he has still been branded as a liberal based on the results of the study.
A related study, according to Conway, shows that only 11% of surveyed journalists think of Bill O’Reilly as “very close” or “somewhat close” to a journalist.