According to a a new poll from Fairleigh Dickinson University, Fox News viewers know less than those who don’t watch any news. The poll asked New Jerseyans about current events and confirmed what many consider to be the obvious: “Because of the controls for partisanship, we know these results are not just driven by Republicans or other groups being more likely to watch Fox News… the results show us that there is something about watching Fox News that leads people to do worse on these questions than those who don’t watch any news at all.”
But the real finding is that the results depend on what media sources people turn to for their news. For example, people who watch Fox News, the most popular of the 24-hour cable news networks, are 18-points less likely to know that Egyptians overthrew their government than those who watch no news at all (after controlling for other news sources, partisanship, education and other demographic factors). Fox News watchers are also 6-points less likely to know that Syrians have not yet overthrown their government than those who watch no news.
As for networks informing their audiences, this is where it gets interesting…
Only 55% of New Jerseyans are able to name correctly either Mitt Romney or Herman Cain as the Republican candidates most recently leading in the polls, with 37 % saying that Romney is ahead, and 18% saying that Cain is. Watching Fox News didn’t help or hurt respondents on this question. MSNBC, however, helped: Watching MSNBC was associated with a 10-point increase in identifying Romney as the leader, and a 5-point drop in the likelihood of identifying Cain compared to those who got no exposure to news at all.
“Given the amount of time and effort the media spent covering these candidates, the fact that only about half of the public can name one of the front-runners is embarrassing,” said Cassino. “The fact that Fox News, the preferred media outlet for many of the candidates, doesn’t do better in informing viewers is very surprising.”