In the wake of getting caught using incorrect and misleading video footage twice in about a week, Fox News has issued a memo that emphasizes a new “zero tolerance” policy regarding “on-screen errors.” Two recent events that prompted this, of course, are the Sarah Palin book signing coverage using 2008 election footage and the use of 9/12 protest footage during a segment on the Bachmann rally.
Here is a copy of the memo (emphasis added):
We had a mistake on Newsroom today when a wrong book cover went on screen during a guest segment, the kind of thing that can fall through the cracks on any day with any story given the large amount of elements and editorial we run through our broadcasts. Unfortunately, it is the latest in a series of mistakes on FNC in recent months. We have to all improve our performance in terms of ensuring error-free broadcasts. To that end, there was a meeting this afternoon between senior managers and the folks who run the daytime shows in which expectations were reviewed, and the following results were announced:â€ª Effective immediately, there is zero tolerance for on-screen errors. Mistakes by any member of the show team that end up on air may result in immediate disciplinary action against those who played significant roles in the “mistake chain,” and those who supervise them. That may include warning letters to personnel files, suspensions, and other possible actions up to and including termination, and this will all obviously play a role in performance reviews. So we now face a great opportunity to review and improve on our workflow and quality control efforts. To make the most of that opportunity, effective immediately, Newsroom is going to “zero base” our newscast production. That means we will start by going to air with only the most essential, basic, and manageable elements. To share a key quote from today’s meeting: “It is more important to get it right, than it is to get it on.” We may then build up again slowly as deadlines and workloads allow so that we can be sure we can quality check everything before it makes air, and we never having to explain, retract, qualify or apologize again. Please know that jobs are on the line here. I can not stress that enough. I will review again during our Monday editorial meeting, and in the days and weeks ahead. This experience should make us stronger editorially, and I encourage everyone to invest themselves one hundred and ten percent in this effort.