More companies have bailed on Glenn Beck‘s show on Fox News Channel, including big names such as Discover, Capital One, Infinity and Mercedes-Benz!

Eleven new companies whose ads were recently seen during Beck’s program—Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) —have pledged to ColorOfChange.org to take steps to ensure that their ads don’t run on Beck’s show. Fifty-seven companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

“We applaud those companies that have recently pulled their support from Beck,” said James Rucker, executive director of ColorOfChange.org. “There are at least 57 companies who will not tolerate Beck’s race-baiting comments and we will continue to reach out to those who are still supporting him.”

Comments from advertisers recently distancing themselves from Beck:

In a phone conversation with ColorOfChange.org on Wednesday, Kathy Adkins, a Capital One spokesperson, confirmed that Capital One had instructed Fox News not to run the company’s ads during Beck’s program. “We don’t plan on running any more ads on the Glenn Beck Show,” said Adkins.

“We have checked with our advertising area and have confirmed that a few ads ran on the Glen [sic] Beck Show as part of a FOX TV buy at the beginning of August,” said Tommy Shi, Diversity and Inclusion Officer at Mercedes-Benz USA, in an email to ColorOfChange.org, “but no ads have run since on that show, nor are there plans to do so moving forward.”

“Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion [sic] an integral part of its corporate culture and business strategy,” Shi added. “We believe that MBUSA’s success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services.”

“Discover is committed to supporting a wide variety of programming that features a diversity of talent, topics and opinions,” said Mai Lee Ua, Project Manager for Public Relations at Discover, in an email to ColorOfChange.org. “Our current TV buys do not include any future airings on the Glenn Beck Show.” She later added, “Our ads will not run during the show”.

“Infiniti has not placed any advertisements on this program for several weeks, and have no current plans to advertise on it in the future,” said Kyle W. Bazemore, Senior Manager of Product Communications at Infiniti, in an email to ColorOfChange.org. Bazemore later confirmed, “We have indeed instructed Fox not to place our ads on this program at this time.”

“We ceased advertising on the program and have no future plans for advertising on it,” said Cindy Savio, Vice-President of Public Affairs for HSBC-North America, in an email to ColorOfChange.org.

“We have requested that they [Fox News] re-schedule the spots,” said Dick Summer, Communications Director for Binder and Binder, in an email to ColorOfChange.org.

“Dannon doesn’t plan to run any more ads on the program and we have informed the network of this,” said Michael J. Neuwirth, Senior Director of Public Relations for The Dannon Company & Danone Waters of America, in an email to ColorOfChange.org.

“We have contacted FOX News and demanded that our commercial not be run during the Glenn Beck show,” said Keith J. Waring, a spokesperson for the Jordan McKenna Debt Counseling Network, in an email to ColorOfChange.org.

“Please be advised that as of 8/28 we have fully removed ourselves from advertising within the Glenn Beck Show,” said Robyn Warren, a spokesperson for Koeppel Direct, the agency of record for Simplex Healthcare, in an email to ColorOfChange.org. “Due to remnant buying that was in place, the lead time on pulling our advertising took longer but has been resolved.”

In a phone conversation with ColorOfChange.org on Monday, Dee Halloran, a spokesperson for ICAN Benefit Group, confirmed their request that Fox News not allow the company’s ads to air during Glenn Beck’s show.

“Jelmar typically cannot target specific shows or programming, and did not have a media buy specifically in place for Glenn Beck,” said Adrienne Gibbons, Marketing Director for Jelmar, in an email to ColorOfChange.org. “We have chosen at this time to ask that FOX News keep our advertising from this program.”

Four weeks ago, ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. Shortly after reaching 150,000+ signatures, ColorOfChange.org began emailing those who signed the petition, asking them to call five major advertisers who continued to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowe’s, Red Lobster and Vonage. To date, Red Lobster is the only company in the group that has not yet responded. ColorOfChange.org still continues to reach out to those companies found running advertisements during Glenn Beck’s programs.

Previous companies who have corrected advertising errors and/or pulled their ads entirely include Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of America, Bell & Howell, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, DirecTv, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, General Mills, Johnson & Johnson (makers of Tylenol), Kraft, Lawyers.com, Lowe’s, Men’s Wearhouse, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Regions Financial Corporation, Roche, Sam (Store and Move), SC Johnson, Sanofi-Aventis, Sargento, Sprint, State Farm Insurance, Traveler’s Insurance, Travelocity, The UPS Store, Verizon Wireless, Vonage and Wal-Mart.

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33 Responses to “Glenn Beck Loses 11 More Sponsors”

  1. I will go out of my way to DISCONTINUE business with any company that “pulled” their ads on the glenn beck show. Not because I am a supporter of Glenn Beck, but because any company who is more interested in “political correctness” instead of target audience and ratings is bound to fail and doesnt deserve my business.

    • Tony Williams says:

      As an Australian I am suprised by the acceptance and tolerance of the people who watch Fox. During 2nd war Geobbels was the the PR man for Hitler, in my opinion Beck and O’Reilly are in th4e same vein.
      On a seperate note concering the double standard of Murdoch, 2 Sports presenters in the UK were fired for supposedly sexy comments, O’Reilly was accused of pushing for phone sex with one of his assistants and paid here off to keep her quiet.
      Fare and Balanced, these words should never be uttered by any of the presenters unless they are completely brainwashed.
      Tony

  2. FoxNewsBoycott says:

    Joseph, So, you would rather spite a company that shows they have morals? That’s a mighty weak reason, especially considering you didn’t provide anything other than opinion to prove that the company will fail…

  3. It is heartening to see good US Citizens finally start standing up to these Bullies!
    Where is there a list of those who advertise on ANY Faux News program?

  4. Claritin who is a sponsor of Beck only lists their phone number. Claritin is a product of Schering-Plough who has NO – NOT ONE email available for contact. Schering-Plough is currently going through a merger with Merck Pharmaceuticals.

    Schering Plough manufactures several pharmaceutical drugs, the most well-known are the allergy drugs Claritin and Clarinex, and through a collaboration with Merck & Co., Vytorin, an anti-cholesterol drug.

    Schering Plough also owns and operates the major foot care brand name Dr. Scholl’s and the skin care line Coppertone.

    They make it very difficult to find their email online. But finally, here it is
    sp@sp.com

  5. et revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming

  6. Glenn Beck is a punk.

  7. John Galt says:

    Hey, just wondering how that boycott is working out? Thanks for the increase in rating fncktards.

  8. FoxNewsBoycott says:

    John, You post that question in the comments for a post about Beck losing more advertisers… who’s the “fncktard?” The ratings don’t mean anything if the money doesn’t follow. Obviously, companies are looking at this issue and wondering why they’d advertise on a network where the network’s own supporters boycott them for having their ads removed from one show. LOL

  9. These boycotts backfire because they give Beck more media exposure. Yes, he loses sponsors, but he makes it up in book sales.

  10. FoxNewsBoycott says:

    Robert, It’s of a lesser concern how much Beck makes as it is how much he is able to misinform and be divisive. He’s set for life. That’s not a question. But it’s still important to show people why he’s just a hate-fueled entertainer that doesn’t belong on a so-called “news” network.

  11. Many bloggers, encouraged people to write and support efforts to have advertisers end their contracts with Glenn Beck on Fox News. I am very proud of this effort, as the work has paid off. We are not done yet, but much progress can be reported.

  12. Reading this article and many others seems to indicate to me that this site is the biased one. Why don’t you take specific items that Beck brings up and debate them? Instead of just calling him names. HUH?

  13. FoxNewsBoycott says:

    James, Why don’t you try reading? HUH?

  14. Agree with you. All this boycott just about increasing popularity and all. Six month and sponsors come back. Really people, don`t you think it`s not like that?

  15. FoxNewsBoycott says:

    resume writer, if that is your real name… It’s been well over six months and the list of sponsors who dropped Beck keeps growing…

  16. Why does Glenn Beck continuously promote communism on his shows. Is he trying to tie what happened in communist Germany to what’s gonna happen now? Is he trying to convince us that we’re headed for another holocaust because of the US Government?

  17. Dave Linden says:

    I support G B 1000% and I will boycott the deserting sponsors. I thought all the loonies were in Hollywood.

  18. FoxNewsBoycott says:

    Dave, Nope, apparently there’s plenty of crazy in… whatever rock you crawled out from under. Please feel free to boycott the deserting sponsors, many of whom still advertise on Fox News Channel in one form or another. Be sure to tell them that you’re boycotting too! You will only further support the anti-FNC movement. LOL

  19. I think it is pretty much useless to limit ourselves to attacking specific members of FOX NEWS, when Rupert Murdoch and all of his world news organisations, including Al Jazeera English are part of his news domain. We need to hurt the propagandist behind Fox News and all the rest of the propagandist which masquerade as News Sources. They are actually Advocacy Journalism by their own followers and they are no better than the Enquirer and the rest of the Tabloid news companies. Most people quit reading and believing about the alien baby found in a corn field in Iowa, so how come they listen to Glen Beck ? He has been exposed for fake crying: http://www.youtube.com/watch?v=Kj4I2f0ZO6g
    But, that isn’t Fox News, the whole enchilada. They need to get rid of all of the whole channel by boycotting ALL OF THEIR SPONSORS. We need a list of all the sponsors of Fox news and their corporate addresses and then we can all write and refuse to use their things. We could form a mass non buying week to show them we mean business.
    .-= Arizona Mildman´s last blog ..United Health Care Passed and IBPOTR =-.

  20. I wonder if these boycotts do more harm than good – specifically because of the press they receive ultimately giving Beck more media attention.

  21. he is one of the most popular radio hosts in the country, but i thing that glen is allowing this position,to get to is head

  22. I rarely listen to Beck but he doesn’t seem to be suffering from the sponsors bailing. How many are back now that the political heat is off of them?

  23. I’ll just stick to my shortwave radio, it’s last true news source out there.

  24. The boycott would probably earn foxnews a few viewers due to curiosity. But I’m guessing the companies that backed up are worth a lot more than the few viewers gained from this bad publicity.
    .-= Jane @ Nuclear Medicine Technologist Salary´s last blog ..Nuclear Medicine Technologist Schools =-.

  25. The ratings don’t mean anything if the money doesn’t follow. Obviously, companies are looking at this issue and wondering why they’d advertise on a network where the network’s own supporters. Really people, don`t you think it`s not like that.

  26. I find it quite humorous that Capital One is one of the companies that pulled because how it reflected upon them. Cap 1 is one of the most unethical companies around.

  27. I just found this site, and was heartened that this effort is underway. It is about time that someone called Fox News to task.

  28. Peter Rossy says:

    His show’s high ratings have not come without controversy.The Washington Post’s Howard Kurtz reported that Beck’s use of “distorted or inflammatory rhetoric” has complicated the channel’s and their journalist’s efforts to neutralize White House criticism that Fox is not really a news organization. Television analyst Andrew Tyndall echoed these sentiments, saying that Beck’s incendiary style had created “a real crossroads for Fox News”, stating “they’re right on the cusp of losing their image as a news organization.”buy custom essay abot this person.

  29. I’ll just stick to my shortwave radio, it’s last true news source out there

  30. It’s of a lesser concern how much Beck makes as it is how much he is able to misinform and be divisive. He’s set for life. That’s not a question. But it’s still important to show people why he’s just a hate-fueled entertainer that doesn’t belong on a so-called news network.

  31. I guess this happen also when Tiger Woods cheated on his wife and after that most of his Ad sponsor back out and removed him as one of their major model of their ads.

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