Glenn Beck Loses 11 More Sponsors
More companies have bailed on Glenn Beck’s show on Fox News Channel, including big names such as Discover, Capital One, Infinity and Mercedes-Benz!
Eleven new companies whose ads were recently seen during Beck’s program—Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) —have pledged to ColorOfChange.org to take steps to ensure that their ads don’t run on Beck’s show. Fifty-seven companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.
“We applaud those companies that have recently pulled their support from Beck,” said James Rucker, executive director of ColorOfChange.org. “There are at least 57 companies who will not tolerate Beck’s race-baiting comments and we will continue to reach out to those who are still supporting him.”
Comments from advertisers recently distancing themselves from Beck:
In a phone conversation with ColorOfChange.org on Wednesday, Kathy Adkins, a Capital One spokesperson, confirmed that Capital One had instructed Fox News not to run the company’s ads during Beck’s program. “We don’t plan on running any more ads on the Glenn Beck Show,” said Adkins.
“We have checked with our advertising area and have confirmed that a few ads ran on the Glen [sic] Beck Show as part of a FOX TV buy at the beginning of August,” said Tommy Shi, Diversity and Inclusion Officer at Mercedes-Benz USA, in an email to ColorOfChange.org, “but no ads have run since on that show, nor are there plans to do so moving forward.”
“Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion [sic] an integral part of its corporate culture and business strategy,” Shi added. “We believe that MBUSA’s success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services.”
“Discover is committed to supporting a wide variety of programming that features a diversity of talent, topics and opinions,” said Mai Lee Ua, Project Manager for Public Relations at Discover, in an email to ColorOfChange.org. “Our current TV buys do not include any future airings on the Glenn Beck Show.” She later added, “Our ads will not run during the show”.
“Infiniti has not placed any advertisements on this program for several weeks, and have no current plans to advertise on it in the future,” said Kyle W. Bazemore, Senior Manager of Product Communications at Infiniti, in an email to ColorOfChange.org. Bazemore later confirmed, “We have indeed instructed Fox not to place our ads on this program at this time.”
“We ceased advertising on the program and have no future plans for advertising on it,” said Cindy Savio, Vice-President of Public Affairs for HSBC-North America, in an email to ColorOfChange.org.
“We have requested that they [Fox News] re-schedule the spots,” said Dick Summer, Communications Director for Binder and Binder, in an email to ColorOfChange.org.
“Dannon doesn’t plan to run any more ads on the program and we have informed the network of this,” said Michael J. Neuwirth, Senior Director of Public Relations for The Dannon Company & Danone Waters of America, in an email to ColorOfChange.org.
“We have contacted FOX News and demanded that our commercial not be run during the Glenn Beck show,” said Keith J. Waring, a spokesperson for the Jordan McKenna Debt Counseling Network, in an email to ColorOfChange.org.
“Please be advised that as of 8/28 we have fully removed ourselves from advertising within the Glenn Beck Show,” said Robyn Warren, a spokesperson for Koeppel Direct, the agency of record for Simplex Healthcare, in an email to ColorOfChange.org. “Due to remnant buying that was in place, the lead time on pulling our advertising took longer but has been resolved.”
In a phone conversation with ColorOfChange.org on Monday, Dee Halloran, a spokesperson for ICAN Benefit Group, confirmed their request that Fox News not allow the company’s ads to air during Glenn Beck’s show.
“Jelmar typically cannot target specific shows or programming, and did not have a media buy specifically in place for Glenn Beck,” said Adrienne Gibbons, Marketing Director for Jelmar, in an email to ColorOfChange.org. “We have chosen at this time to ask that FOX News keep our advertising from this program.”
Four weeks ago, ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. Shortly after reaching 150,000+ signatures, ColorOfChange.org began emailing those who signed the petition, asking them to call five major advertisers who continued to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowe’s, Red Lobster and Vonage. To date, Red Lobster is the only company in the group that has not yet responded. ColorOfChange.org still continues to reach out to those companies found running advertisements during Glenn Beck’s programs.
Previous companies who have corrected advertising errors and/or pulled their ads entirely include Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of America, Bell & Howell, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, DirecTv, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, General Mills, Johnson & Johnson (makers of Tylenol), Kraft, Lawyers.com, Lowe’s, Men’s Wearhouse, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Regions Financial Corporation, Roche, Sam (Store and Move), SC Johnson, Sanofi-Aventis, Sargento, Sprint, State Farm Insurance, Traveler’s Insurance, Travelocity, The UPS Store, Verizon Wireless, Vonage and Wal-Mart.
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I will go out of my way to DISCONTINUE business with any company that “pulled” their ads on the glenn beck show. Not because I am a supporter of Glenn Beck, but because any company who is more interested in “political correctness” instead of target audience and ratings is bound to fail and doesnt deserve my business.
Joseph, So, you would rather spite a company that shows they have morals? That’s a mighty weak reason, especially considering you didn’t provide anything other than opinion to prove that the company will fail…
It is heartening to see good US Citizens finally start standing up to these Bullies!
Where is there a list of those who advertise on ANY Faux News program?
T Allen, Check here:
http://foxnewsboycott.com/fox-news-sponsors/
Claritin who is a sponsor of Beck only lists their phone number. Claritin is a product of Schering-Plough who has NO – NOT ONE email available for contact. Schering-Plough is currently going through a merger with Merck Pharmaceuticals.
Schering Plough manufactures several pharmaceutical drugs, the most well-known are the allergy drugs Claritin and Clarinex, and through a collaboration with Merck & Co., Vytorin, an anti-cholesterol drug.
Schering Plough also owns and operates the major foot care brand name Dr. Scholl’s and the skin care line Coppertone.
They make it very difficult to find their email online. But finally, here it is
sp@sp.com
[...] get revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming [...]
[...] get revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming [...]
[...] or laying the groundwork on this. I hope more advertisers follow GoToMeting and the 57 other companies that have refused to let their commercials be aired on Beck’s [...]
[...] get revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming [...]
[...] get revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming [...]
[...] lots more. Color of Change mounted a successful campaign urging advertisers to boycott Fox news as result of Glen Beck’s racist remarks — and 57 advertisers have agreed to work on getting their ads off the show since Glen Beck [...]
[...] get revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming [...]
[...] no longer associated with. Fifty seven companies have already responded by pulling their ads. The roster includes some of Amerca’s best known corporations, including AT&T, Bank of America, Best [...]
et revenge on Color of Change, a group Jones co-founded, for targeting his advertisers (which are dropping like flies). Rupert Murdoch will only put up with the stench as long as money’s coming
Glenn Beck is a punk.
Hey, just wondering how that boycott is working out? Thanks for the increase in rating fncktards.
John, You post that question in the comments for a post about Beck losing more advertisers… who’s the “fncktard?” The ratings don’t mean anything if the money doesn’t follow. Obviously, companies are looking at this issue and wondering why they’d advertise on a network where the network’s own supporters boycott them for having their ads removed from one show. LOL
These boycotts backfire because they give Beck more media exposure. Yes, he loses sponsors, but he makes it up in book sales.
Robert, It’s of a lesser concern how much Beck makes as it is how much he is able to misinform and be divisive. He’s set for life. That’s not a question. But it’s still important to show people why he’s just a hate-fueled entertainer that doesn’t belong on a so-called “news” network.
Many bloggers, encouraged people to write and support efforts to have advertisers end their contracts with Glenn Beck on Fox News. I am very proud of this effort, as the work has paid off. We are not done yet, but much progress can be reported.
Reading this article and many others seems to indicate to me that this site is the biased one. Why don’t you take specific items that Beck brings up and debate them? Instead of just calling him names. HUH?
James, Why don’t you try reading? HUH?
Agree with you. All this boycott just about increasing popularity and all. Six month and sponsors come back. Really people, don`t you think it`s not like that?