We’ve got big news — Glenn Beck’s show is making less than half the money it was making when we started calling on companies to pull their advertisements from the show. This is huge and it’s thanks to you — more than 200,000 ColorOfChange members have spoken out, and 62 advertisers have listened.

Data from a media tracking firm shows how deeply we’re hitting Fox’s pockets; they are now sacrificing more than a half-million ad dollars a week to keep Beck on the air.

Of course, Beck and his supporters are fighting back with everything they’ve got. Today, we need your help to make sure the 62 companies who have pulled their ads from Beck’s show stand strong, and to turn up the pressure on his remaining advertisers. Please join us in thanking the companies that have pulled their ads, and in calling on his remaining advertisers to stop supporting him:


During the last week in July, Beck’s show pulled in over $1 million from advertising. The first week in September, that number was down to less than $500,000, even as his ratings have gone up.1

It’s clear that our campaign is making a significant financial impact, despite Fox’s insistence otherwise.

What’s happening is a simple matter of supply and demand. Fox has a limited amount of time devoted to ads each day. If 62 companies refuse to run ads during Beck’s show, the demand for that time is reduced, and the rates the network can charge for the show plummet. In Beck’s case, almost no major companies are willing to advertise during either of his twice-a-day broadcasts, so Fox can’t collect as much ad revenue as they could before. If we can keep the advertisers away, Fox will have to decide sometime soon whether it’s worth losing money to keep Beck’s poison on the air.

Beck’s smear campaigns

Beck claims to be a patriot who asks hard questions and gives his viewers the facts. In reality, he consistently uses lies, distortions, and exaggerations to stir up anger and fear, and to distract his viewers from working towards real solutions to the problems facing our country. He seems determined to create an atmosphere in which the White House can accomplish nothing, and he’s doing it partly by launching vicious smear campaigns on Obama’a character, policies and advisers.

Last week, Beck and his supporters took credit for both Van Jones’ resignation2 and for the demotion of Yosi Sergant, who was “reassigned” at the National Endowment for the Arts following vicious attacks by Beck 3. And Beck has made it clear he’s got other targets.4

Holding the line

Our campaign is working. Respectable companies don’t want to be associated with Beck or support his show with their dollars. It’s resulting in a major loss of funding for his show, and at the same time, it’s making clear that Beck’s race-baiting and fear-mongering are far outside the mainstream.

The longer Beck stays isolated, the more of a problem he’ll be for Fox, and the harder it will be for him to spread his lies and distortions. If we can keep the pressure on, Fox will have to make a choice: 1) drop Beck because it doesn’t make business sense to keep him; or 2) communicate to the world that they’re so intent on providing a platform for race-baiting and fear-mongering that they don’t care if they lose money (a serious problem for a public company like News Corporation, the owner of Fox).

More than ever, it’s time to keep the pressure on. You can help by joining us in thanking the advertisers that have stopped supporting Glenn Beck, and calling on those whose ads are still running on his show to follow suit:


Thanks and Peace,

– James, Gabriel, William, Dani and the rest of the ColorOfChange.org team
September 14th, 2009

Help support our work. ColorOfChange.org is powered by YOU — your energy and dollars. We take no money from lobbyists or large corporations that don’t share our values, and our tiny staff ensures your contributions go a long way. You can contribute here:



1. Propreitary study conducted by leading media monitoring organization using industry-standard data.
(for press inquiries, contact beckstudy@colorofchange.org.)

2. “White House Official Resigns After G.O.P. Criticism,” New York Times, 9-06-09


3. “Beck Strikes Again; Yosi Sergant Reassigned at NEA,” Washington Post, 9-10-2009


4. @glennbeck on Twitter, 9-03-09


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14 Responses to “Glenn Beck’s Ad Revenue Cut In Half!”

  1. I got a response. I guess this is an easy way to say “we don’t care if you boycott us:
    Thank you for contacting Audi of America regarding the placement of Audi
    advertising during the television emission of Fox News.

    We appreciate your taking the time to share your comments with us. We
    respect your opinion on this matter and understand your concern, and are
    truly sorry you found the content of the program offensive. Audi of
    America has no involvement or influence in the content of televised
    programs. Our advertisements are never intended to endorse any scene
    depicted in a particular program.

    We welcome feedback from viewers, and your note has been forwarded to
    the appropriate individuals. Please let us know if we can be of any
    further assistance.

    Again, thank you for contacting Audi.


  2. Egglands Best replies:

    Pending further review Egglands Best has suspended TV advertising on the Glen Beck Show.

  3. Haha, I just stumbled upon this. Kind of unbelievable how quickly the advertising dollars were devalued. Great cause! You’ve got my support.
    .-= Max Bell´s last blog ..Social Media + Brands = Business Success =-.

  4. Great news! Nothing like seeing Glenn Beck struggle a bit. Good for Fox news and for everyone!
    .-= Rebels´s last blog ..Happy Holidays from Legalize! =-.

  5. If only we could get this to spread to many of the other Long-winded nut jobs that are on the right wing. One at a time I guess… First Glenn Beck, then Rush Limaugh!

  6. “Glenn Beck’s show is making less than half the money.”
    Aw well poor him, I could care less about the guys show.

  7. Note that the guy will still have followers anyway, so he isn’t broke yet, not hoping this to happen to anyone by the way.

  8. So glad the advertisers hit them were it hurt, there pockets! Time for them to sturggle now..
    .-= Gary´s last blog ..Art Deco Table Lamp =-.

  9. God I wish I could pull in millions of dollars of revenue through advertisers. I’m not lying to anyone or being part of a network that fakes news and rigs elections.. haha. Anyways, good job hitting these guys were it hurts once again. ^agrees with Gary^
    .-= Scott´s last blog ..Unamerican =-.

  10. I have seen some of Glenn Beck’s stuff and he says some crazy stuff! We have crazy people in the media, politics, pretty much anywhere of influence now. It’s sweet what this site is doing in bringing attention to it and calling to action! Way to go!

  11. Everytime a tv announcer says something controversial, the advertisers get scared and ru off. I’m sure they will come back when things quiet down unnoticed. Of course this is assuming the ratings are still good for Beck.

  12. Pretty funny! Love seeing people like this struggle a bit more than they usually do! Brings them back down to earth a bit more ;)

  13. Wow, I had no idea people are talking action against these guys… we all must open our eyes and get out of this box..

  14. I’m thinking he won’t be going down, at least not for a little while. He’s too wealthy for now…
    .-= Greg´s last blog ..Free 25ml of Bell’s Whisky =-.

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