Visitor submitted response from Binder & Binder:
Hi ____, my name is Dick Summer. I’m the guy responsible for Binder and Binder’s commercials. I fully agree with you concerning Glen Beck’s comments, and I have asked Fox News to remove our commercials from his program.
Here’s our problem. Our commercial buy on Fox News is contracted under a system called ROS, that’s run of schedule. What that means is we buy a certain number of commercials, and the network schedules them where they see fit. The big buck guys can afford to buy specific shows. We can’t.
So, Fox may or may not honor my request to remove our spots from any particular program. If they don’t, I can of course, not renew at the end of our broadcast contract, but not before. As with any contract, one party can’t simply decide not to fulfill its obligations to the other…
Beyond explaining the situation to you, there’s not much else I can say, except, believe it or not I’m glad you decided to write. As a former broadcaster I know that most people wouldn’t bother, and that’s an important reason why there is so much junk on the air.