Visitor submitted response from Chrysler:

From: customerassist
Sent: Friday, August 14, 2009 8:20 AM

Subject: Re: Chrysler Group LLC Customer Assistance

Thank you for contacting the Chrysler Customer Assistance Center.

In response to your email, we would like to inform you that we appreciate the time and effort you have taken to express your concerns to us and we appreciate your feedback with regards to the Fox News program.  The advertising that appeared on Mr. Beck?s show was part of a media buy on national news programming that was purchased more than a week before it actually aired.

It is important to recognize there are multitudes of individuals that have different preferences in television programming.  Like other companies and auto manufacturers, the brands of Chrysler Group advertise using a wide variety of programming as well as both print and web-based mediums.  From trends in popular culture to feedback from both our customers and dealer network, we are constantly evaluating decisions and ideas as they may relate to where the future advertising dollars will be committed.  We take this approach to reach a diverse and broad audience with information about our products.

Considering these factors, we plan to continue our commitment to advertising on a diverse range of programming.  We do this not with the intent to offend, but with an appreciation for diversity in consumer viewing preferences.

Chrysler Group has a long history of supporting America through the innovative products upon which so many people rely.  Whether it’s long-term product durability, design, utility, or the comfort, convenience and security that is synonymous with our minivans, we are proud of our heritage.  As we look forward to the future, we know that Americans will continue to look to us to provide them with both safe and reliable vehicles to meet their transportation needs.

Thank you again for sharing your thoughts with us.  Your opinion is very important and your dissatisfaction has been noted.

Thanks again for your email.

Angela Thomson
Customer Service Representative
Chrysler Customer Assistance Center

Obviously, this response is less than satisfactory. Keep the pressure on Chrysler. Here is their contact information:

Chairman: C. Robert (Bob) Kidder
CEO and Director: Sergio Marchionne
SVP and CFO: Ronald E. Kolka
P.O. Box 21-8004
Auburn Hills, MI 48321-8004
1000 Chrysler Dr.
Auburn Hills, MI 48326-2766
MI Tel. 248-576-5741

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2 Responses to “Response Received From Chrysler”

  1. I would like to correct the response from our Customer Call Center regarding our advertising on Fox News. Chrysler had previously bought time on Fox News as part of a national news advertising buy. This media flight ended on July 31. There are no plans to advertising on Fox News in the future.

  2. Well, it is encouraging that Chrysler is considering their brand instead of reach.

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