Response Received From L.L. Bean
Filed under Fox News
Visitor submitted response from L.L. Bean:
From: L.L. Bean Public Affairs – publicaffairs@llbean.com
Sent: Wednesday, August 19, 2009 1:20 PM
Subject: L.L.Bean
Dear Sir/Madame,
Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.
L.L.Bean does very limited television advertising and we instruct network and cable stations to show our commercials at a time when a large number of people may see it. Viewers should not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.
To reach a broad audience we run commercials on all the major networks (ABC, NBC, FOX, CBS, etc.) and cable channels (BRAVO, CNN, Weather Channel, etc.).
It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups. We are very concerned that you felt compelled to write to us on this issue and hope that the information I have provided gives you a better understanding of our television advertising criteria.
Again, thank you for taking the time to contact us. You are a valued customer and your opinion is very important to us.
Sincerely,
Carolyn Beem
Manager, Public Affairs
Isn’t it nice that they instruct us to “not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.” Obviously, they do endorse FNC views by spending part of their advertising budget there. Keep up the pressure. Here is L.L. Bean’s contact information:
L. L. Bean
Freeport, ME 04033-0001
1-800-441-7513
Fax: 207-552-3080
publicaffairs@llbean.com
http://www.llbean.com/customerService/contactUs/contactUsPhone.html
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Eh. This shows what LL Bean is all about, reach not message or staying on brand. Too bad.
I live 1/2 an hour from the main LL Bean store. I’m shocked they even considered sending this letter. I responded with this:
I was sad to see a letter another customer received in response to concerns with LL Bean advertising on the Fox entertainment network. I live and work in Maine, and considered LL Bean to be a wonderful place to shop. The novelty of being able to bring my out of state friends to your store at any time of the night or day to shop was one of the touristy things we did. I will no longer be doing that. “The way life should be” does not include paying money to further the hate mongering, anti American and anti democratic vile that Fox entertainment pushes on it’s unthinking viewers every hour of every day they are on the air. As you stated in your letter, you have a wide variety of networks to advertise on. When you choose options that better demonstrate the values of truth and Americanism and opt out of advertising on a hate filled violence pushing network then my family, friends, and I will once again choose to spend our hard earned money on your wonderful products.
Thank you for your time.
Stacey A Wing
I just received a reply to my above letter, apparently living less than 1/2 an hour from their store gets a better reply:
Dear Ms. Wing,
Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.
L.L.Bean does very limited television advertising, and in fact has not placed any ads on any station since Fall of last year. When we do place ads we tend to target family entertainment of the non-news or talk show variety.
It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups.
Again, thank you for taking the time to contact us. You are a valued customer and your opinion is very important to us.
Sincerely,
Carolyn Beem
Manager, Public Affairs