Visitor submitted response from L.L. Bean:

From: L.L. Bean Public Affairs – publicaffairs@llbean.com
Sent: Wednesday, August 19, 2009 1:20 PM
Subject: L.L.Bean

Dear Sir/Madame,

Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.

L.L.Bean does very limited television advertising and we instruct network and cable stations to show our commercials at a time when a large number of people may see it.  Viewers should not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.

To reach a broad audience we run commercials on all the major networks (ABC, NBC, FOX, CBS, etc.) and cable channels (BRAVO, CNN, Weather Channel, etc.).

It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups. We are very concerned that you felt compelled to write to us on this issue and hope that the information I have provided gives you a better understanding of our television advertising criteria.

Again, thank you for taking the time to contact us.  You are a valued customer and your opinion is very important to us.

Sincerely,
Carolyn Beem
Manager, Public Affairs

Isn’t it nice that they instruct us to “not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.” Obviously, they do endorse FNC views by spending part of their advertising budget there. Keep up the pressure. Here is L.L. Bean’s contact information:

L. L. Bean
Freeport, ME 04033-0001
1-800-441-7513
Fax: 207-552-3080
publicaffairs@llbean.com

http://www.llbean.com/customerService/contactUs/contactUsPhone.html

Share this article

  • Facebook
  • Twitter
  • Google Plus
  • Pinterest
  • MySpace
  • LinkedIn
  • FriendFeed
  • Tumblr
  • Instapaper
  • Blogger
  • Reddit
  • Digg
  • Delicious
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
468 ad

4 Responses to “Response Received From L.L. Bean”

  1. Eh. This shows what LL Bean is all about, reach not message or staying on brand. Too bad.

  2. I live 1/2 an hour from the main LL Bean store. I’m shocked they even considered sending this letter. I responded with this:
    I was sad to see a letter another customer received in response to concerns with LL Bean advertising on the Fox entertainment network. I live and work in Maine, and considered LL Bean to be a wonderful place to shop. The novelty of being able to bring my out of state friends to your store at any time of the night or day to shop was one of the touristy things we did. I will no longer be doing that. “The way life should be” does not include paying money to further the hate mongering, anti American and anti democratic vile that Fox entertainment pushes on it’s unthinking viewers every hour of every day they are on the air. As you stated in your letter, you have a wide variety of networks to advertise on. When you choose options that better demonstrate the values of truth and Americanism and opt out of advertising on a hate filled violence pushing network then my family, friends, and I will once again choose to spend our hard earned money on your wonderful products.
    Thank you for your time.
    Stacey A Wing

  3. I just received a reply to my above letter, apparently living less than 1/2 an hour from their store gets a better reply:
    Dear Ms. Wing,
    Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.
    L.L.Bean does very limited television advertising, and in fact has not placed any ads on any station since Fall of last year. When we do place ads we tend to target family entertainment of the non-news or talk show variety.
    It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups.
    Again, thank you for taking the time to contact us. You are a valued customer and your opinion is very important to us.
    Sincerely,
    Carolyn Beem
    Manager, Public Affairs

  4. jason clark says:

    Bean enjoyed significant bursts of growth in recent decades. Its big fish in a small state owned by a very small number of people who all do their own thing. So there are holes in the company’s policy protocols, and those tend to be reactionary rather than proactively conceived, because its a tight ship making fast time in rough seas and in some years there isn’t the luxury of stuffy boardroom banter on the public policy and affairs side, when more important issues loom like new regulatory concerns, employee (internal customer) satisfaction, and even public gifting. These matters tend to be the realm of the Internet idle, who have the spare time to get worked up over a nothing they create, as seen here.
    Take it from me, the few owners of the company cover a broad spectrum of political views, ages, races, geography and life experiences, and are so few in number, some are made to feel like they don’t even matter (ref: American Icon book where author/fmr CEO says as much).
    If you seek a face to associate with the image of Bean, Id recommend that be the collective face of the hardworking men and woman who are the employees. But that is not an easy face to get to know. Independent, reserved, and satisfied with the life they enjoy in a very unique state, their numbers are huge in state, #1, in fact at over 8000 employees strong, but in a state with a population the size of a County in Oregon, or half a city in NY or CA, they are an unseen force, unfortunately, and with so few numbers, call centers are scattered all over the state, which is the only way enough can be hired to run the phones*. That means customer service, the fundamental keystone upon which the company is built, actually varies. The manager running the call center in Bangor will have different front line policy and returns numbers than the massive center in Lewiston, Freeport, etc. Not a drastic difference, just enough to call into question these off-the-cuff bold generalizations found on blogs, that all require Bean to have a uniform identity or “face”. There isn’t one. Arguably the company is it’s customers, millions of faces, not one.
    I have sat and voted as a voting Board Member on the LL Bean Board of Directors. I have worked on the front lines taking customer service call at the Northport call center, and had lunch with “VIP”, a small group who specifically deal with questions about sweaters that catch fire, the treatment of goose down geese, advertising, etc. Rather elite, these part lawyer/Beaner/customer svc/smooth talking/well educated/mysterious folks who miss Beem probably consulted with in preparation of her response ,have always been fascinating people to me. To most employees, adjectives like “out of state-ahhs” may be heard in the din, heheh.
    At the end of the day there is no face, just an image, perhaps LL Bean is just fantasy. A company the employees dream of in Maine that will make things right. Let em keep dreaming, because most every high level manager, the CEO, the Directors, and owners, and just as lost in that fantasy as the customers. Overly idealistic zealots who actually have managed to fall in love with a brand, an ideal, a vision.
    And together, all the stakeholders of the company create a synergy, as the years pass, and will that dream into a reality. One that’s nearly impossible to make blanket statements of any type about.

    Jason Clark

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail. You can also subscribe without commenting.