Comments on: Response Received From L.L. Bean

By: Stacey

Stacey — Mon, 21 Sep 2009 22:03:31 +0000

I just received a reply to my above letter, apparently living less than 1/2 an hour from their store gets a better reply:
Dear Ms. Wing,
Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.
L.L.Bean does very limited television advertising, and in fact has not placed any ads on any station since Fall of last year. When we do place ads we tend to target family entertainment of the non-news or talk show variety.
It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups.
Again, thank you for taking the time to contact us. You are a valued customer and your opinion is very important to us.
Sincerely,
Carolyn Beem
Manager, Public Affairs

By: Stacey

Stacey — Sun, 20 Sep 2009 17:02:50 +0000

I live 1/2 an hour from the main LL Bean store. I’m shocked they even considered sending this letter. I responded with this:
I was sad to see a letter another customer received in response to concerns with LL Bean advertising on the Fox entertainment network. I live and work in Maine, and considered LL Bean to be a wonderful place to shop. The novelty of being able to bring my out of state friends to your store at any time of the night or day to shop was one of the touristy things we did. I will no longer be doing that. “The way life should be” does not include paying money to further the hate mongering, anti American and anti democratic vile that Fox entertainment pushes on it’s unthinking viewers every hour of every day they are on the air. As you stated in your letter, you have a wide variety of networks to advertise on. When you choose options that better demonstrate the values of truth and Americanism and opt out of advertising on a hate filled violence pushing network then my family, friends, and I will once again choose to spend our hard earned money on your wonderful products.
Thank you for your time.
Stacey A Wing

By: clvngodess

clvngodess — Sat, 19 Sep 2009 18:47:47 +0000

Eh. This shows what LL Bean is all about, reach not message or staying on brand. Too bad.