Bud Norris, the mayor of Mt. Vernon, WA, decided to honor Glenn Beck last month by giving him a key to the city. Norris expected to generate $10,000 from the event, which would be donated to a local theater. The event ended up costing the city $17,748.85, mostly for 239 hours of police overtime, according to the Seattle Times.

There were 577 tickets sold that generated $14,425, before expenses.

Income from ticket sales would have been higher if 92 comp tickets hadn’t been given out.

Norris says he gave comps to Beck’s family, “community leaders, people in leadership roles. … I’m told that’s pretty common.”

So the tickets sales netted $5,746.83 — after $5,754.17 was deducted for the hall rental, and $2,924 deducted for radio ads.

Why radio ads for an event that received such free publicity and was sold out in one day?

“The radio advertising was to make sure we sold tickets. I didn’t know what kind of response we would get. I didn’t want to go through all this and have 50 people show up,” says Norris.

Original Story

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