White House communications director, Anita Dunn, made a comment prior to working with the White House that the Obama campaign wanted to control their message in regards to their direct video method, not the media itself. Unfortunately, Glenn Beck didn’t see it that way. Instead, he turns it into a “hands around your throat” conspiracy theory.

BECK: OK. So this one has come out this weekend, that we controlled the press. And what people are saying about this is that, see? They’re controlling the press. Well, let’s be honest here. Isn’t that what every candidate tries to do? If you don’t control the press, if you don’t get your hands around the press, they’re going to have their hands around your throat. It is a struggle to the death — not for Obama. I mean, they would have their hands all over you stroking your smooth pecs and saying, “Oh, you are just so hot.” So it’s never been that problem for Barack Obama, but that’s what you do.

Here are Anita Dunn’s exact words:

DUNN: A huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to, you know, why the campaign was saying it, what the tactic was, that we — we had a huge premium both on message discipline, on people in the campaign not leaking to reporters and people in the campaign not discussing our strategy, and also on making the press cover what we were saying.

So we, you know, one of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters; we just put that out there and make them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it, as opposed to the press controlled it.

It’s nothing new for campaigns and administrations to release videos. In their case it was a winning strategy to stay focused on the message, not a commentator’s version of it.

Original Story

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