Glenn Beck‘s live show based on his book, The Christmas Sweater, was simulcast to hundreds of movie theaters across the country. In large cities, it flopped. Badly.
In New York, Beck sold 17 tickets. In Boston, another 17. And in Washington, D.C., the hotbed of political activism, his tearful film drew only 30
The two hour 15 minute movie performed better in more rural areas, selling out in some, including the closest theater to his home town of Mt. Vernon, WA. 10 miles away, in Seattle, only 70 of 415 tickets were sold.
All attendees were charged $20, double the cost of a non-matinee movie ticket and around three times the cost in smaller theaters. So much for catering to the “little guy.”
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One Response to “Glenn Beck’s ‘Christmas Sweater’ Simulcast Show Flops”
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I am not surprised to hear that the show flopped. I am not a fan; but Glenn Beck is obviously very popular. The problem is, why would anyone go out and pay double the price of a movie ticket to see a talk show host. People go out to the movies to forget everything and hear a delightful story. That’s not his brand. I would expect low turnout even if the movie was regularly priced, but I am sure everybody who went there and found it was half price would have said, ‘what were we thinking?!’