Response Received From GEICO

Visitor submitted response from GEICO:

Dear Policy Holder:

Last week we took action to move our marketing messages from the Glenn Beck show and you are wondering why.

Well, you deserve an answer.

If the inflammatory nature of the comments on a program overshadows our message and causes GEICO to be drawn into a national debate, we are likely to reconsider where we place our marketing messages, which is what we did.

GEICO delivers very important messages through its major marketing campaigns: we’re saving customers’ dollars … we’re easy to do business with … we’re looking out for our policyholders. That’s what we hope the public hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and appropriate, we don’t see ourselves in the role of taking part in those debates.

Our business is auto insurance. We want to bring people value and we attempt to reach large audiences with that message.

It is of little benefit to us if a controversy on the program gets so much attention that our message is drowned out.

GEICO Corporate Communications

Dear Policy Holder:

Last week we took action to move our marketing messages from the Glenn Beck
show and you are wondering why.

Well, you deserve an answer.

If the inflammatory nature of the comments on a program overshadows our message
and causes GEICO to be drawn into a national debate, we are likely to reconsider
where we place our marketing messages, which is what we did.

GEICO delivers very important messages through its major marketing campaigns:
we’re saving customers’ dollars … we’re easy to do business with …
we’re looking out for our policyholders. That’s what we hope the public
hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and
appropriate, we don’t see ourselves in the role of taking part in those
debates.

Our business is auto insurance. We want to bring people value and we attempt to
reach large audiences with that message.

It is of little benefit to us if a controversy on the program gets so much
attention that our message is drowned out.

GEICO Corporate Communications

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