From: L.L. Bean Public Affairs – publicaffairs@llbean.com
Sent: Wednesday, August 19, 2009 1:20 PM
Subject: L.L.Bean

Dear Sir/Madame,

Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.

L.L.Bean does very limited television advertising and we instruct network and cable stations to show our commercials at a time when a large number of people may see it.  Viewers should not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.

To reach a broad audience we run commercials on all the major networks (ABC, NBC, FOX, CBS, etc.) and cable channels (BRAVO, CNN, Weather Channel, etc.).

It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups. We are very concerned that you felt compelled to write to us on this issue and hope that the information I have provided gives you a better understanding of our television advertising criteria.

Again, thank you for taking the time to contact us.  You are a valued customer and your opinion is very important to us.

Sincerely,
Carolyn Beem
Manager, Public Affairs

Isn’t it nice that they instruct us to “not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.” Obviously, they do endorse FNC views by spending part of their advertising budget there. Keep up the pressure. Here is L.L. Bean’s contact information:

L. L. Bean
Freeport, ME 04033-0001
1-800-441-7513
Fax: 207-552-3080
publicaffairs@llbean.com

http://www.llbean.com/customerService/contactUs/contactUsPhone.html

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