Hiltzik is a Democratic PR operative that works for Beck, but also worked on Hillary Clinton’s 2000 Senate campaign, Eliot Spitzer’s 1998 attorney general campaign, and for studio head Harvey Weinstein. He also represents Katie Couric, Alec Baldwin, Annie Leibovitz and Don Imus. Matthew’s father, George Hiltzik, brokered the radio gigs of blogger Matt Drudge and Fox News host Bill O’Reilly.

The close friendship and lucrative business relationship that has developed between the 45-year-old conservative firebrand and the 37-year-old former Democratic operative shows how partisan media personalities get discovered, promoted and catapulted into the political stratosphere, even when the talent and the talent broker have opposing ideologies. But for Hiltzik’s former Democratic allies, the alliance is still mostly shocking.

It was also interesting that Matt Hiltzik considers “Democratic activist and public relations powerbroker” Ken Sunshine a mentor. Sunshine advises Color of Change and Green for All, two groups founded by Van Jones, who was repeatedly attacked by Beck.

And it’s not just Sunshine’s clients who are subject to Beck’s drubbings, it’s also his onetime mentor. The current secretary of state, for example, did not respond to calls about Hiltzik and his top client’s tirades against the Obama administration. Asked if he thought Hillary Clinton approved of his current promotion of Beck, who has called her, among other things, “the antichrist,” Hiltzik said, “She has a lot more important things to worry about.”

“Matt Hiltzik is a top professional who can’t save Glenn Beck from his vulgar, hateful ignorance,” said Robert Zimmerman, a public relations executive in New York, Democratic National Committee member and close friend of Hiltzik’s. “But he can get him extensive publicity while he goes down in flames.”

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