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Boycott Response from McDonalds

Thank you to JoeTheVoter for the following response from McDonald’s, regarding restaurants required to air Fox News Channel on their in-store TVs.

Hello Paul:

Thank you for taking the time to contact McDonald’s. We truly appreciate customer feedback and welcome this opportunity to share some information with you.

As you may not know, approximately 85 percent of McDonald’s restaurants are owned and operated by independent business people. As independent owners, McDonald’s franchise owners have the authority to make certain operating decisions as they relate to their McDonald’s restaurant operations. As such, the decision regarding content shown on televisions in restaurants, is a local restaurant decision and is not mandated by McDonald’s.

Again, thank you for contacting McDonald’s. We hope to have the opportunity to serve you again soon under the Golden Arches.

Malcolm
McDonald’s Customer Response Center

This does not excuse the fact that McDonald’s is not taking a stand against hate and race baiting by allowing these restaurants to air only FNC propaganda, regardless of customer wishes.

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Glenn Becks UK Show Without Sponsors for Almost a Week!

To all the challenged individuals who refuse to read and continually ask how the boycott is going  – here’s a question for you… Do you like apples?

Glenn Beck has lost 116 sponsors and his show in the UK has been without a single sponsor for SIX days!

How d’you like them apples??

The U.K. broadcast of Glenn Beck’s eponymous television program was forced to air free of paid advertisements on four consecutive days last week. This according to StopBeck.com, an extension of the anti-Beck campaign created by ColorOfChange.org. StopBeck.com confirmed that, with the latest group of defections from Beck’s overseas broadcast, Fox News Channel was forced to fill commercial breaks with news headlines and local weather updates from its U.K.-based sister network, Sky News, instead of paid advertisements.

The news comes on the heels of a new group of U.S. companies who have asked Fox News Channel to stop their ads from running or pledged not to run ads on the show going forward. The latest U.S. defections — Allstate Insurance, Anheuser-Busch, Best Western International, Boehringer Ingelheim Pharmaceuticals (maker of Flomax), Brother International Corporation, Hear Music, Idaho Potato Commission, Intersections Inc., Le Cordon Bleu Culinary School, Marriott International, Nestlé USA, Republic of Macedonia, Starkist Co., United Healthcare, USFidelis, Volkswagen and Western Union — coupled with the international movement to bring the total number of companies distancing themselves from Beck to over one hundred.

“We’re incredibly thrilled that StopBeck.com has taken our campaign and successfully executed it internationally,” said James Rucker, Executive Director of ColorOfChange.org. “This is a huge blow against Glenn Beck. As we continue our fight against those that support Beck domestically, we will use this victory as further proof that more and more companies are taking a stand against his racial demagoguery.”

“People now on both sides of the Atlantic are using Twitter and other social media to let companies know that by advertising on Beck’s program, they are subsidizing hate,” said Angelo S. Carusone, lead organizer of StopBeck.com.  “Fox News’ willingness to use filler from Sky News, rather than address Beck’s fear mongering, raises real questions about the network’s priorities.”

Original Story

Our television media purchases are dictated by our marketing plan and are chosen based on time of day, such as early morning (6:00 – 10:00 a.m.) or primetime (8:00 to 11:00 p.m.); channel (ABC, Lifetime, ESPN, etc.) and audience demographics.

We do not dictate what program is on when our commercial airs. But we do frequently evaluate our media purchases to ensure that the programs we choose match our brand’s target demographics and overall advertising plan. In doing so, we have chosen to not air our commercial during Glenn Beck’s program going forward given a number of alternatives that meet our advertising plan’s criteria.

Thanks again for your inquiry.

StarKist Consumer Affairs
consumeraffairs@starkist.com

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Honda is 100th Sponsor to Leave Glenn Beck / Fox News

Honda, while stating that they wish to remain politically neutral, originally provided this neutral response:

Thanks for taking the time to share your concerns with us. We are now at the end of our advertising schedule with that channel and have noted your comments.

Honda is politically neutral and strives to exceed ethical standards. We apply these policies to our communication strategy with our best endeavor but as you say we cannot determine the program or editorial content around which we advertise.

When asked for clarification, Honda confirmed that they will no longer be sponsors of Glenn Beck and Fox News.

We have no plans to renew

Paul Ormond
General Manager, Corporate Press and PR

Original Story

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Glenn Beck Has Lost 96 Sponsors!

A recent update by @stopbeck (StopBeck.com) shows that the current count of sponsors that have pulled their ads from Glenn Beck’s show has reached 96! The latest is ING DIRECT.

“ING Direct UK has confirmed they do not sponsor or endorse the Glenn Beck show. Additionally, no ING Direct advertisements are being screened during or either side of this show and there are no plans to do so in the future.”

Other companies that decided to drop Beck in the past couple months include British Airways, Jack Daniels, KRAFT (UK), Tesco, Reckitt Benckiser (UK), Premier Inn (UK) and more! Some of the former sponsors, such as Waitrose and Metropolitan Talent Management, have pulled their ads from Fox News Channel entirely, while Jack Daniels has decided to stop advertising on any political shows.

View the full list of Glenn Beck’s Lost Sponsors

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Supermarket Chain Pulls Ads From Fox News

The U.K.  supermarket chain, Waitrose, has decided to pull all of their advertising from Fox News. Fox News is carried by Sky in Britain.

“We take the placement of our ads in individual programmes very seriously, ensuring the content of these programmes is deemed appropriate for a brand with our values,” a Waitrose customer services spokesman said.

“We have withdrawn all Waitrose advertising from the Fox News channel with immediate effect and for all future TV advertising campaigns.”

Original Story

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Response Received From Eggland’s Best

Visitor submitted response from Eggland’s Best:

From: Alice Taylor <ataylor@eggland.com>
Date: Fri, Sep 18, 2009 at 9:12 AM

Pending further review, Eggland’s Best has suspended TV advertising on the Glen Beck Show.

Alice Taylor
Consumer Services Specialist
Eggland’s Best, Inc.
1400 S. Trooper Road, Suite 201
Jeffersonville, PA  19403
Phone: 610-265-6500
Toll Free:  800-922-3447*
Fax: 610-265-8380
ataylor@eggland.com
www.eggland.com

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Response Received From GEICO

Visitor submitted response from GEICO:

Dear Policy Holder:

Last week we took action to move our marketing messages from the Glenn Beck show and you are wondering why.

Well, you deserve an answer.

If the inflammatory nature of the comments on a program overshadows our message and causes GEICO to be drawn into a national debate, we are likely to reconsider where we place our marketing messages, which is what we did.

GEICO delivers very important messages through its major marketing campaigns: we’re saving customers’ dollars … we’re easy to do business with … we’re looking out for our policyholders. That’s what we hope the public hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and appropriate, we don’t see ourselves in the role of taking part in those debates.

Our business is auto insurance. We want to bring people value and we attempt to reach large audiences with that message.

It is of little benefit to us if a controversy on the program gets so much attention that our message is drowned out.

GEICO Corporate Communications

Dear Policy Holder:

Last week we took action to move our marketing messages from the Glenn Beck
show and you are wondering why.

Well, you deserve an answer.

If the inflammatory nature of the comments on a program overshadows our message
and causes GEICO to be drawn into a national debate, we are likely to reconsider
where we place our marketing messages, which is what we did.

GEICO delivers very important messages through its major marketing campaigns:
we’re saving customers’ dollars … we’re easy to do business with …
we’re looking out for our policyholders. That’s what we hope the public
hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and
appropriate, we don’t see ourselves in the role of taking part in those
debates.

Our business is auto insurance. We want to bring people value and we attempt to
reach large audiences with that message.

It is of little benefit to us if a controversy on the program gets so much
attention that our message is drowned out.

GEICO Corporate Communications

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Response Received From Wholesale Direct Metals, Inc.

Visitor submitted response from Wholesale Direct Metals, Inc., an advertiser on Glenn Beck‘s show:

With all due respect… the product I sell is notoriously partisan and biased. Very few demographics buy physical gold as an investment of as an asset of last resort.  Those that have, have made a lot of money the last 8 years and sleep better at night.  If it wasn’t for FOX I wouldn’t have your business to lose anyway because you wouldn’t even know about my company.  I probably have nothing to worry about anyway because you either have no interest in owning real gold or no $$$ to buy any.  I seriously doubt you are a gold owner/investor.  Do you own any gold?  Or is your money in CDs at the bank earning nothing and just going backward slowly while the federal reserve prints more worthless dollar bills any robs you while you’re not looking?  LOL.

If you owned a business that sold comedy material would you advertise on the Comedy Channel?  If your business sold kids toys would you advertise on Nickelodeon?  Selling real physical gold and advertising on Fox is called good marketing because there is a larger concentration of people who want to buy gold to hedge dollar debasement watching that channel than any other.  Regardless of my own or my companies political views… it’s just a smart way to reach people who genuinely want access to the product I sell… period.  I own a business and I employ good people.. with kids!  You want to purposely do a bad job of marketing my business because you have a personal issue with an entertainer… really?  So these people’s kids will eat less or maybe I have to fire employees because it’s slow??  Get lost man!  You, not Glenn Beck, seem to have forgotten what America stands for.

Get smart and get some Gold.. or go push your BS agenda on someone stupid enough to care about it.  If all the companies in America were all more efficient and successful THAT’s what will build a better America.  Not you fear mongering small business that are trying to keep people employed.  And BTW… EVERY client that has ever bought gold from me has a portfolio that has risen in value… can the stock brokers and bankers of America say that??

Get smart… Get some Gold.

Warm Regards,
Damon M. Geller

Wholesale Direct Metals, Inc.
15200 Sunset Blvd. Suite 202
Pacific Palisades, CA 90272
tel: (866) 925-6626  x1002
fax: (310) 454-2194
www.wholesaledirectmetals.com

“Paper is poverty… it is only the ghost of money, and not money itself.”
- Thomas Jefferson

Wholesale Direct Metals, Inc. is a Glenn Beck sponsor. Please feel free to contact them and tell them how you feel about their response.

Wholesale Direct Metals, Inc.
15200 Sunset Blvd. Suite 202
Pacific Palisades, CA 90272
tel: (866) 925-6626
fax: (310) 454-2194
info@wholesaledirectmetals.com
https://twitter.com/wdmgold
http://www.wholesaledirectmetals.net/contact-us.php

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Glenn Beck’s Ad Revenue Cut In Half!

We’ve got big news — Glenn Beck’s show is making less than half the money it was making when we started calling on companies to pull their advertisements from the show. This is huge and it’s thanks to you — more than 200,000 ColorOfChange members have spoken out, and 62 advertisers have listened.

Data from a media tracking firm shows how deeply we’re hitting Fox’s pockets; they are now sacrificing more than a half-million ad dollars a week to keep Beck on the air.

Of course, Beck and his supporters are fighting back with everything they’ve got. Today, we need your help to make sure the 62 companies who have pulled their ads from Beck’s show stand strong, and to turn up the pressure on his remaining advertisers. Please join us in thanking the companies that have pulled their ads, and in calling on his remaining advertisers to stop supporting him:

http://colorofchange.org/beck/hold/

During the last week in July, Beck’s show pulled in over $1 million from advertising. The first week in September, that number was down to less than $500,000, even as his ratings have gone up.1

It’s clear that our campaign is making a significant financial impact, despite Fox’s insistence otherwise.

What’s happening is a simple matter of supply and demand. Fox has a limited amount of time devoted to ads each day. If 62 companies refuse to run ads during Beck’s show, the demand for that time is reduced, and the rates the network can charge for the show plummet. In Beck’s case, almost no major companies are willing to advertise during either of his twice-a-day broadcasts, so Fox can’t collect as much ad revenue as they could before. If we can keep the advertisers away, Fox will have to decide sometime soon whether it’s worth losing money to keep Beck’s poison on the air.

Beck’s smear campaigns

Beck claims to be a patriot who asks hard questions and gives his viewers the facts. In reality, he consistently uses lies, distortions, and exaggerations to stir up anger and fear, and to distract his viewers from working towards real solutions to the problems facing our country. He seems determined to create an atmosphere in which the White House can accomplish nothing, and he’s doing it partly by launching vicious smear campaigns on Obama’a character, policies and advisers.

Last week, Beck and his supporters took credit for both Van Jones’ resignation2 and for the demotion of Yosi Sergant, who was “reassigned” at the National Endowment for the Arts following vicious attacks by Beck 3. And Beck has made it clear he’s got other targets.4

Holding the line

Our campaign is working. Respectable companies don’t want to be associated with Beck or support his show with their dollars. It’s resulting in a major loss of funding for his show, and at the same time, it’s making clear that Beck’s race-baiting and fear-mongering are far outside the mainstream.

The longer Beck stays isolated, the more of a problem he’ll be for Fox, and the harder it will be for him to spread his lies and distortions. If we can keep the pressure on, Fox will have to make a choice: 1) drop Beck because it doesn’t make business sense to keep him; or 2) communicate to the world that they’re so intent on providing a platform for race-baiting and fear-mongering that they don’t care if they lose money (a serious problem for a public company like News Corporation, the owner of Fox).

More than ever, it’s time to keep the pressure on. You can help by joining us in thanking the advertisers that have stopped supporting Glenn Beck, and calling on those whose ads are still running on his show to follow suit:

http://colorofchange.org/beck/hold/

Thanks and Peace,

– James, Gabriel, William, Dani and the rest of the ColorOfChange.org team
September 14th, 2009

Help support our work. ColorOfChange.org is powered by YOU — your energy and dollars. We take no money from lobbyists or large corporations that don’t share our values, and our tiny staff ensures your contributions go a long way. You can contribute here:

https://secure.colorofchange.org/contribute/

References

1. Propreitary study conducted by leading media monitoring organization using industry-standard data.
(for press inquiries, contact beckstudy@colorofchange.org.)

2. “White House Official Resigns After G.O.P. Criticism,” New York Times, 9-06-09

http://www.nytimes.com/2009/09/07/us/politics/07vanjones.html

3. “Beck Strikes Again; Yosi Sergant Reassigned at NEA,” Washington Post, 9-10-2009

http://tinyurl.com/oa5oyn

4. @glennbeck on Twitter, 9-03-09

http://twitter.com/glennbeck/status/3749169499

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Update From Color Of Change: 62 Sponsors Down

Saturday night, Van Jones resigned from his job as the White House special adviser on Green Jobs.1 Van’s resignation came after a vicious smear campaign by Fox television host Glenn Beck, and it is the latest evidence of why our campaign against Beck is so important.

Van is a passionate thinker and leader and we are grateful to him for co-founding ColorOfChange. But this campaign is not about Van. It’s about stopping Glenn Beck, who has promised to take his witch-hunt to others in the administration. Beck’s overall plan is to create an atmosphere in which the White House can accomplish nothing, and he’s carrying it out by preying on race-based fears and mobilizing hate.

The good news is that our campaign is working. More than 175,000 of you have stood up, and advertisers have followed suit. As of today, 62 companies have stopped their ads from running on Beck’s show. Every national company with a name you’d recognize is gone. What’s left are mostly far-right groups and direct marketing companies selling things like gold coins and discounted exercise equipment.

The reality of Beck’s attacks on Van

After we launched this campaign, some bloggers and reporters tried to discredit the effort by claiming that the White House or Van was somehow involved, or that we launched the campaign to protect Van. It’s an absurd accusation. Van hasn’t worked with ColorOfChange in years, and when we decided to launch the campaign we didn’t even know that Beck had attacked him. The reality is that we began our campaign for the same reason 175,000 of you have now joined it: Glenn Beck called the president of the United States a “racist” who “has a deep seated hatred for White people,” which is part of a pattern of Beck using lies and distortions to race-bait and fear-monger.2

As Beck started losing advertisers in response to our campaign, he went into full-scale attack mode on Van–exaggerating or distorting his record on 23 shows and devoting an entire segment to discrediting him. Beck presented his attacks on Van as honest journalistic inquiry, while dishonestly failing to mention that Van co-founded the group leading a successful advertiser boycott against him.

But Beck’s real goals were clear: Take down Van. Undermine the White House. Set the stage for his followers to say our campaign was about protecting Van. And of course, create a distraction from our campaign and the real reasons major companies are ditching Beck’s show.

The problem with Beck

Glenn Beck’s show is described as news analysis and commentary, and he claims to be bringing his viewers “the facts”; but his attacks on the President’s character, agenda and advisers are anything but news. They are political character assassination of the worst form, relying on dishonesty, distortion, exaggeration, and fear. And Beck has promised to launch more attacks on new targets.3 Our country is facing numerous challenges, including a struggling economy, a climate and energy crisis, and a broken health care system. The media should be promoting thoughtful, rational dialogue about how to solve these problems, not launching dishonest political attacks to distract and divide us.

Our team is working hard to use all the tools at our disposal to take away Beck’s platform. In the coming weeks there will be more for you to do. But for now, we ask you to do something simple. If you haven’t done so already, please email your friends and family, and ask them to sign on to our campaign against Glenn Beck. There’s a message you can send them at the link below:

http://colorofchange.org/beck/

Thanks and Peace,

– James, Gabriel, William, Dani and the rest of the ColorOfChange.org team
September 9th, 2009

Help support our work. ColorOfChange.org is powered by YOU — your energy and dollars. We take no money from lobbyists or large corporations that don’t share our values, and our tiny staff ensures your contri
butions go a long way. You can contribute here:

https://secure.colorofchange.org/contribute/

References

1. “White House Official Resigns After G.O.P. Criticism,” New York Times, 9-06-09

http://www.nytimes.com/2009/09/07/us/politics/07vanjones.html

2. “Beck caps off week of race-baiting by calling Obama a ‘racist’,” Media Matters, 7-30-09

http://mediamatters.org/research/200907300019

3. @glennbeck on Twitter, 9-03-09

http://twitter.com/glennbeck/status/3749169499

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Response Received From GoToMeeting.com

It has been confirmed via Twitter that GoToMeeting.com has removed their ads from Glenn Beck‘s show on Fox News Channel.

GOTOMEETING: We have removed our advertising from the Glenn Beck program, and we will re-evaluate at a future date. ^GD

Since GoToMeeting.com was included in September’s Boycott of the Month, and the focus was on Glenn Beck’s sponsors, they will be replaced by another current Glenn Beck sponsor.

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Response Received From Binder & Binder

Visitor submitted response from Binder & Binder:

Hi ____, my name is Dick Summer. I’m the guy responsible for Binder and Binder’s commercials. I fully agree with you concerning Glen Beck’s comments, and I have asked Fox News to remove our commercials from his program.

Here’s our problem. Our commercial buy on Fox News is contracted under a system called ROS, that’s run of schedule. What that means is we buy a certain number of commercials, and the network schedules them where they see fit. The big buck guys can afford to buy specific shows. We can’t.

So, Fox may or may not honor my request to remove our spots from any particular program. If they don’t, I can of course, not renew at the end of our broadcast contract, but not before. As with any contract, one party can’t simply decide not to fulfill its obligations to the other…

Beyond explaining the situation to you, there’s not much else I can say, except, believe it or not I’m glad you decided to write. As a former broadcaster I know that most people wouldn’t bother, and that’s an important reason why there is so much junk on the air.

Since Binder & Binder was included in September‘s Boycott of the Month, and the focus was on Glenn Beck‘s sponsors, they will be replaced by another current (as of 8/31/09) Glenn Beck sposnor.

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Glenn Beck Loses 11 More Sponsors

More companies have bailed on Glenn Beck‘s show on Fox News Channel, including big names such as Discover, Capital One, Infinity and Mercedes-Benz!

Eleven new companies whose ads were recently seen during Beck’s program—Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) —have pledged to ColorOfChange.org to take steps to ensure that their ads don’t run on Beck’s show. Fifty-seven companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

“We applaud those companies that have recently pulled their support from Beck,” said James Rucker, executive director of ColorOfChange.org. “There are at least 57 companies who will not tolerate Beck’s race-baiting comments and we will continue to reach out to those who are still supporting him.”

Comments from advertisers recently distancing themselves from Beck:

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48 Sponsors Have Left Glenn Beck So Far

As requested, here is a list of the 48 companies who have claimed to have disassociated themselves with Glenn Beck, so far…

  • Airware Inc.
  • Ancestry.com
  • AT&T
  • Blaine Labs Inc.
  • Campbell Soup Company
  • Clorox
  • Ditech
  • The Elations Company
  • Experian
  • Farmers Insurance Group
  • Johnson & Johnson
  • Lowe’s
  • NutriSystem
  • Sprint
  • The UPS Store
  • Verizon Wireless
  • Walmart
  • GMAC Financial Services
  • Best Buy
  • CVS
  • Travelocity
  • Re-Bath
  • Broadview Security
  • Allergan
  • Lawyers.com
  • Procter & Gamble
  • Progressive Insurance
  • State Farm
  • S.C. Johnson
  • GEICO
  • Men’s Wearhouse
  • Sargento
  • ConAgra
  • Roche
  • Sanofi-Aventi
  • Radio Shack
  • SpendOnLife.com
  • Applebee’s
  • Bank of America
  • Bell & Howell
  • DirecTv
  • General Mills
  • Kraft
  • Regions Financial
  • SAM
  • Travelers Insurance
  • Vonage
  • Ashley Furniture

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Ten More Advertisers Pull Ads From Glenn Beck’s Show

Ten more companies pull ads from Glenn Beck‘s show on Fox News Channel, including DirecTV, which is owned by Rupert Murdoch‘s News Corp. This brings the total up to 46 companies, including one associated with the network.

Adding to an increasing list of companies distancing themselves from Fox News Channel’s Glenn Beck, ten new companies whose ads were recently seen during Beck’s program—Applebee’s, Bank of America, Bell & Howell, DirecTv, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage—have pledged to take steps to ensure that their ads don’t run on Beck’s show. Forty-six companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign three weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

Three of the latest defections — Travelers Insurance, Bell & Howell and DirecTv — join the list of advertisers who claim to have already placed Glenn Beck’s program on a “do not air” list, but whose ads have been seen on Beck’s program, apparently against their wishes.

“We could not be happier with the results of our campaign so far,” said James Rucker, Executive Director of ColorOfChange.org. “All 46 companies that have distanced themselves from Glenn Beck should be applauded for their stance.”

“We are still reaching out to companies whose ads we see during Beck’s nightly program,” Rucker continued. “Based on the fact that many of the recent ads on Beck’s program are for gold coins and News Corp properties, it looks like Fox News Channel is struggling to place advertisements on Beck’s show.”

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