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New Lists of Sponsors Added (Show Specific)

You can now find some show-specific lists of sponsors for The O’Reilly Factor, Fox & Friends and the Glenn Beck Show at the pages below.

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Glenn Beck’s Ad Revenue Losses – A Visual Reminder

Want to see what losing 62 advertisers did to Glenn Beck‘s bottom line? Check out this graph from Gawker showing his FNC ad revenue drop more than 50%!

Click to enlarge

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Glenn Beck’s Ad Revenue Cut In Half!

We’ve got big news — Glenn Beck’s show is making less than half the money it was making when we started calling on companies to pull their advertisements from the show. This is huge and it’s thanks to you — more than 200,000 ColorOfChange members have spoken out, and 62 advertisers have listened.

Data from a media tracking firm shows how deeply we’re hitting Fox’s pockets; they are now sacrificing more than a half-million ad dollars a week to keep Beck on the air.

Of course, Beck and his supporters are fighting back with everything they’ve got. Today, we need your help to make sure the 62 companies who have pulled their ads from Beck’s show stand strong, and to turn up the pressure on his remaining advertisers. Please join us in thanking the companies that have pulled their ads, and in calling on his remaining advertisers to stop supporting him:

http://colorofchange.org/beck/hold/

During the last week in July, Beck’s show pulled in over $1 million from advertising. The first week in September, that number was down to less than $500,000, even as his ratings have gone up.1

It’s clear that our campaign is making a significant financial impact, despite Fox’s insistence otherwise.

What’s happening is a simple matter of supply and demand. Fox has a limited amount of time devoted to ads each day. If 62 companies refuse to run ads during Beck’s show, the demand for that time is reduced, and the rates the network can charge for the show plummet. In Beck’s case, almost no major companies are willing to advertise during either of his twice-a-day broadcasts, so Fox can’t collect as much ad revenue as they could before. If we can keep the advertisers away, Fox will have to decide sometime soon whether it’s worth losing money to keep Beck’s poison on the air.

Beck’s smear campaigns

Beck claims to be a patriot who asks hard questions and gives his viewers the facts. In reality, he consistently uses lies, distortions, and exaggerations to stir up anger and fear, and to distract his viewers from working towards real solutions to the problems facing our country. He seems determined to create an atmosphere in which the White House can accomplish nothing, and he’s doing it partly by launching vicious smear campaigns on Obama’a character, policies and advisers.

Last week, Beck and his supporters took credit for both Van Jones’ resignation2 and for the demotion of Yosi Sergant, who was “reassigned” at the National Endowment for the Arts following vicious attacks by Beck 3. And Beck has made it clear he’s got other targets.4

Holding the line

Our campaign is working. Respectable companies don’t want to be associated with Beck or support his show with their dollars. It’s resulting in a major loss of funding for his show, and at the same time, it’s making clear that Beck’s race-baiting and fear-mongering are far outside the mainstream.

The longer Beck stays isolated, the more of a problem he’ll be for Fox, and the harder it will be for him to spread his lies and distortions. If we can keep the pressure on, Fox will have to make a choice: 1) drop Beck because it doesn’t make business sense to keep him; or 2) communicate to the world that they’re so intent on providing a platform for race-baiting and fear-mongering that they don’t care if they lose money (a serious problem for a public company like News Corporation, the owner of Fox).

More than ever, it’s time to keep the pressure on. You can help by joining us in thanking the advertisers that have stopped supporting Glenn Beck, and calling on those whose ads are still running on his show to follow suit:

http://colorofchange.org/beck/hold/

Thanks and Peace,

– James, Gabriel, William, Dani and the rest of the ColorOfChange.org team
September 14th, 2009

Help support our work. ColorOfChange.org is powered by YOU — your energy and dollars. We take no money from lobbyists or large corporations that don’t share our values, and our tiny staff ensures your contributions go a long way. You can contribute here:

https://secure.colorofchange.org/contribute/

References

1. Propreitary study conducted by leading media monitoring organization using industry-standard data.
(for press inquiries, contact beckstudy@colorofchange.org.)

2. “White House Official Resigns After G.O.P. Criticism,” New York Times, 9-06-09

http://www.nytimes.com/2009/09/07/us/politics/07vanjones.html

3. “Beck Strikes Again; Yosi Sergant Reassigned at NEA,” Washington Post, 9-10-2009

http://tinyurl.com/oa5oyn

4. @glennbeck on Twitter, 9-03-09

http://twitter.com/glennbeck/status/3749169499

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Update From Color Of Change: 62 Sponsors Down

Saturday night, Van Jones resigned from his job as the White House special adviser on Green Jobs.1 Van’s resignation came after a vicious smear campaign by Fox television host Glenn Beck, and it is the latest evidence of why our campaign against Beck is so important.

Van is a passionate thinker and leader and we are grateful to him for co-founding ColorOfChange. But this campaign is not about Van. It’s about stopping Glenn Beck, who has promised to take his witch-hunt to others in the administration. Beck’s overall plan is to create an atmosphere in which the White House can accomplish nothing, and he’s carrying it out by preying on race-based fears and mobilizing hate.

The good news is that our campaign is working. More than 175,000 of you have stood up, and advertisers have followed suit. As of today, 62 companies have stopped their ads from running on Beck’s show. Every national company with a name you’d recognize is gone. What’s left are mostly far-right groups and direct marketing companies selling things like gold coins and discounted exercise equipment.

The reality of Beck’s attacks on Van

After we launched this campaign, some bloggers and reporters tried to discredit the effort by claiming that the White House or Van was somehow involved, or that we launched the campaign to protect Van. It’s an absurd accusation. Van hasn’t worked with ColorOfChange in years, and when we decided to launch the campaign we didn’t even know that Beck had attacked him. The reality is that we began our campaign for the same reason 175,000 of you have now joined it: Glenn Beck called the president of the United States a “racist” who “has a deep seated hatred for White people,” which is part of a pattern of Beck using lies and distortions to race-bait and fear-monger.2

As Beck started losing advertisers in response to our campaign, he went into full-scale attack mode on Van–exaggerating or distorting his record on 23 shows and devoting an entire segment to discrediting him. Beck presented his attacks on Van as honest journalistic inquiry, while dishonestly failing to mention that Van co-founded the group leading a successful advertiser boycott against him.

But Beck’s real goals were clear: Take down Van. Undermine the White House. Set the stage for his followers to say our campaign was about protecting Van. And of course, create a distraction from our campaign and the real reasons major companies are ditching Beck’s show.

The problem with Beck

Glenn Beck’s show is described as news analysis and commentary, and he claims to be bringing his viewers “the facts”; but his attacks on the President’s character, agenda and advisers are anything but news. They are political character assassination of the worst form, relying on dishonesty, distortion, exaggeration, and fear. And Beck has promised to launch more attacks on new targets.3 Our country is facing numerous challenges, including a struggling economy, a climate and energy crisis, and a broken health care system. The media should be promoting thoughtful, rational dialogue about how to solve these problems, not launching dishonest political attacks to distract and divide us.

Our team is working hard to use all the tools at our disposal to take away Beck’s platform. In the coming weeks there will be more for you to do. But for now, we ask you to do something simple. If you haven’t done so already, please email your friends and family, and ask them to sign on to our campaign against Glenn Beck. There’s a message you can send them at the link below:

http://colorofchange.org/beck/

Thanks and Peace,

– James, Gabriel, William, Dani and the rest of the ColorOfChange.org team
September 9th, 2009

Help support our work. ColorOfChange.org is powered by YOU — your energy and dollars. We take no money from lobbyists or large corporations that don’t share our values, and our tiny staff ensures your contri
butions go a long way. You can contribute here:

https://secure.colorofchange.org/contribute/

References

1. “White House Official Resigns After G.O.P. Criticism,” New York Times, 9-06-09

http://www.nytimes.com/2009/09/07/us/politics/07vanjones.html

2. “Beck caps off week of race-baiting by calling Obama a ‘racist’,” Media Matters, 7-30-09

http://mediamatters.org/research/200907300019

3. @glennbeck on Twitter, 9-03-09

http://twitter.com/glennbeck/status/3749169499

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Response Received From GoToMeeting.com

It has been confirmed via Twitter that GoToMeeting.com has removed their ads from Glenn Beck‘s show on Fox News Channel.

GOTOMEETING: We have removed our advertising from the Glenn Beck program, and we will re-evaluate at a future date. ^GD

Since GoToMeeting.com was included in September’s Boycott of the Month, and the focus was on Glenn Beck’s sponsors, they will be replaced by another current Glenn Beck sponsor.

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Response Received From Binder & Binder

Visitor submitted response from Binder & Binder:

Hi ____, my name is Dick Summer. I’m the guy responsible for Binder and Binder’s commercials. I fully agree with you concerning Glen Beck’s comments, and I have asked Fox News to remove our commercials from his program.

Here’s our problem. Our commercial buy on Fox News is contracted under a system called ROS, that’s run of schedule. What that means is we buy a certain number of commercials, and the network schedules them where they see fit. The big buck guys can afford to buy specific shows. We can’t.

So, Fox may or may not honor my request to remove our spots from any particular program. If they don’t, I can of course, not renew at the end of our broadcast contract, but not before. As with any contract, one party can’t simply decide not to fulfill its obligations to the other…

Beyond explaining the situation to you, there’s not much else I can say, except, believe it or not I’m glad you decided to write. As a former broadcaster I know that most people wouldn’t bother, and that’s an important reason why there is so much junk on the air.

Since Binder & Binder was included in September‘s Boycott of the Month, and the focus was on Glenn Beck‘s sponsors, they will be replaced by another current (as of 8/31/09) Glenn Beck sposnor.

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Glenn Beck Loses 11 More Sponsors

More companies have bailed on Glenn Beck‘s show on Fox News Channel, including big names such as Discover, Capital One, Infinity and Mercedes-Benz!

Eleven new companies whose ads were recently seen during Beck’s program—Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) —have pledged to ColorOfChange.org to take steps to ensure that their ads don’t run on Beck’s show. Fifty-seven companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

“We applaud those companies that have recently pulled their support from Beck,” said James Rucker, executive director of ColorOfChange.org. “There are at least 57 companies who will not tolerate Beck’s race-baiting comments and we will continue to reach out to those who are still supporting him.”

Comments from advertisers recently distancing themselves from Beck:

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BOTM: September, 2009

The September, 2009 Fox News Boycott of the Month marks the fourth month-long concentrated effort to affect Fox News‘ bottom line. This month, the focus will be on the following advertisers seen on Glenn Beck‘s show.

Claritin
Schering Plough Corporation
2000 Galloping Hill Road
Kenilworth, NJ 07033
1-800-CLARITIN
http://www.claritin.com/…

Hydrolyze *
Hydroxatone, LLC
302A West 12th St, #276
New York, NY 10014
US & Canada Toll Free: (800) 515-1070
UK Toll Free: 0800-032-6278
All Other Countries: (201) 876-2570
Fax: (201) 876-2501
http://www.hydroleyes.com/…

Lear Capital, Inc
1990 S. Bundy Dr., Ste 600
Los Angeles, CA 90025
Phone: 1.800.576.9355
Fax: 310.571.0194
1-800-214-8271
http://www.learcapital.com/…

Liberty Medical **
1-800-296-0720
1-800-695-2500
http://www.libertymedical.com/…
Medco Health Solutions, Inc
investor_relations@medco.com
media@medco.com

Oxi Clean
Church & Dwight Co., Inc.
469 N. Harrison St.
Princeton, NJ 08540
1.800.781.7529

http://www.oxiclean.com

Full Sponsor List

* Hydrolyze replaced GoToMeeting.com, who has claimed to have removed their ads from Glenn Beck‘s show.

** Liberty Medical replaced Binder & Binder, who requested that Fox News Channel not show their ads on Glenn Beck‘s show.

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48 Sponsors Have Left Glenn Beck So Far

As requested, here is a list of the 48 companies who have claimed to have disassociated themselves with Glenn Beck, so far…

  • Airware Inc.
  • Ancestry.com
  • AT&T
  • Blaine Labs Inc.
  • Campbell Soup Company
  • Clorox
  • Ditech
  • The Elations Company
  • Experian
  • Farmers Insurance Group
  • Johnson & Johnson
  • Lowe’s
  • NutriSystem
  • Sprint
  • The UPS Store
  • Verizon Wireless
  • Walmart
  • GMAC Financial Services
  • Best Buy
  • CVS
  • Travelocity
  • Re-Bath
  • Broadview Security
  • Allergan
  • Lawyers.com
  • Procter & Gamble
  • Progressive Insurance
  • State Farm
  • S.C. Johnson
  • GEICO
  • Men’s Wearhouse
  • Sargento
  • ConAgra
  • Roche
  • Sanofi-Aventi
  • Radio Shack
  • SpendOnLife.com
  • Applebee’s
  • Bank of America
  • Bell & Howell
  • DirecTv
  • General Mills
  • Kraft
  • Regions Financial
  • SAM
  • Travelers Insurance
  • Vonage
  • Ashley Furniture

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Ten More Advertisers Pull Ads From Glenn Beck’s Show

Ten more companies pull ads from Glenn Beck‘s show on Fox News Channel, including DirecTV, which is owned by Rupert Murdoch‘s News Corp. This brings the total up to 46 companies, including one associated with the network.

Adding to an increasing list of companies distancing themselves from Fox News Channel’s Glenn Beck, ten new companies whose ads were recently seen during Beck’s program—Applebee’s, Bank of America, Bell & Howell, DirecTv, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage—have pledged to take steps to ensure that their ads don’t run on Beck’s show. Forty-six companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign three weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

Three of the latest defections — Travelers Insurance, Bell & Howell and DirecTv — join the list of advertisers who claim to have already placed Glenn Beck’s program on a “do not air” list, but whose ads have been seen on Beck’s program, apparently against their wishes.

“We could not be happier with the results of our campaign so far,” said James Rucker, Executive Director of ColorOfChange.org. “All 46 companies that have distanced themselves from Glenn Beck should be applauded for their stance.”

“We are still reaching out to companies whose ads we see during Beck’s nightly program,” Rucker continued. “Based on the fact that many of the recent ads on Beck’s program are for gold coins and News Corp properties, it looks like Fox News Channel is struggling to place advertisements on Beck’s show.”

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SpendOnLife.com Pulls Ad From FoxNews.com

FoxNewsBoycott.com just received the following response from SpendOnLife.com, a credit report site, regarding their decision to cease advertising on FoxNews.com:

Subject: Contact Form Results: We have removed advertising
Date: Thu, August 27, 2009 6:15 pm

Just FYI, SpendOnLife.com has stopped advertising on FoxNews.com

Thank You

Their small banner used to be found at the bottom of FoxNews.com and it has been confirmed that it is no longer there.

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UPS Pulls All Ads From Fox News, Not Just Glenn Beck

As of yesterday, 36 sponsors have pulled their ads from Glenn Beck’s show on Fox News. One of those recent drop outs is UPS. It has now been confirmed that UPS, like Chrysler, has pulled all of its advertising from the Fox News Channel, not just Glenn Beck’s show.

Rich Hallabran, spokesman for UPS Stores, which he said has temporarily halted buying ads on Fox News Channel as a whole.

If you’d like to thank UPS for their decision, here is their contact information:

United Parcel Service of America, Inc. – UPS
UPS Corporate Headquarters
55 Glenlake Parkway, NE
Atlanta , GA 30328
customer.service@ups.com

https://www.ups.com/upsemail/input?loc=en_US&reqID=SUP

Original Story

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16 More Companies Flee Glenn Beck’s Show

There are now a total of 36 companies that have pulled their ads from Glenn Beck’s show on Fox News Channel.

The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids), Ancestry.com, AT&T, Blaine Labs Inc., Campbell Soup Company, Clorox, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, Johnson & Johnson (makers of Tylenol), Lowe’s, NutriSystem, Sprint, The UPS Store and Verizon Wireless.

Here are some statements from some of the recently departed sponsors:

SPRINT: “Sprint ads appeared as part of a broader rotational package of advertising purchased on the Fox Network… They were not specifically targeted to the Glenn Beck Show nor should they air during this program going forward… I wanted to let you know that we have taken steps to make sure that [Sprint] will not be advertising on the Glenn Beck show.”

LOWES: “While we will continue to advertise on news programming, including FOX News, there are certain programs on the FOX Network that do not meet Lowe’s advertising guidelines, including The O’Reilly Factor and Glenn Beck Program.”

CLOROX: “Per our advertising standards, we don’t advertise in programs that display exploitive sex or violence, treat ethnic, religious, or political groups in a disparaging manner, present facts inaccurately or distort them to blatantly partisan advantage, and treat individuals or groups in a demeaning manner… We have had limited advertisements on the Glenn Beck Program in the past, however the statements he made during that show would not adhere to our programming standards. Furthermore, we will not be advertising on his program in the future since he did violate our own advertising standards.”

THE UPS STORE: “We have addressed the issue… You will not see our ads on The Glenn Beck TV program.”

NUTRISYSTEM: “We are no longer advertising on Beck’s program… You can now include us with the other companies that have stopped advertising.”

CAMPBELL SOUP CO.: “We obviously neither condone nor endorse Mr. Beck’s comments… We were not pleased when we heard them [the comments] and they certainly don’t reflect the views of this company. We have no advertising currently slated for Mr. Beck’s program and don’t have any plans for the future… In light of the consistency of comments that are made, we don’t plan to advertise there in the future… We have communicated to our media buying agency that we will not be advertising on that show.”

JOHNSON & JOHNSON: “Thank you for bringing this to our attention… These advertisements ran on Glenn Beck as part of a rotational advertising package on Fox News, and I have shared your thoughts with those in our organization responsible for making those rotational buys. We have now informed the network to not include it in our rotation moving forward.”

VERIZON WIRELESS: “We, on our own, looked at where we’re spending our advertising… We made a decision that we don’t want to be advertising on that program for a lot of reasons.”

DITECH: “We hear your concerns and are no longer advertising on the Glenn Beck show.”

ANCESTRY.COM: “Ancestry.com buys television advertising on many networks, including Fox News, but does not sponsor any specific content or program… However, once this issue surfaced, we instructed Fox News to exclude our advertisements from the Glenn Beck program.”

AIRWARE INC.: “I wanted to let you know that AirWare Inc., the manufacturer of Brez anti-snoring aids, has instructed its advertising agency to insure that none of our advertisements run on the Glenn Beck show… Because of the way TV advertising is purchased, company executives were not aware in advance that our ads would be running on the show.”

BLAINE LABS, INC.: “We have requested that the ads not appear on the Glen [sic] Beck show… Our contract is essentially a, ‘fill in where there is empty space’, [sic] and lately, I guess there has been a lot of empty space on the Beck show due to your organization. Our new contract comes up sometime in September and that show will be stricken from the rotation. We do not support [G]lenn [B]eck and do not support his show.”

FARMERS INSURANCE GROUP: “What we did last Thursday was our advertising department requested of Fox News Channel that they no longer place a portion of our ads on the Glenn Beck Program [sic].”

THE ELATIONS CO.: “Just want to let you know that we will no longer be advertising on that [Glenn Beck's] program.”

Original Story

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Kraft Pulls Ads from Glenn Beck’s Show

Kraft Foods is one of many companies to pull their ads from Glenn Beck‘s show on Fox News recently. Here is a visitor-submitted response received from Kraft regarding their decision.

In recent years, there has been a proliferation of shows with extreme content, including on the political front. These shows often are controversial and do not align with our company or brand values. We do not want to become associated with controversy simply because of the placement of a 30-second spot. That’s why we have made the decision to stop advertising on the more politically extreme programs, including The Glenn Beck Show, on all networks.

If you haven’t done so already, please add our site to your favorites and visit us again soon!

Kim McMiller
Associate Director, Consumer Relations

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Response Received From L.L. Bean

Visitor submitted response from L.L. Bean:

From: L.L. Bean Public Affairs – publicaffairs@llbean.com
Sent: Wednesday, August 19, 2009 1:20 PM
Subject: L.L.Bean

Dear Sir/Madame,

Thank you for contacting L.L.Bean with your concerns regarding our advertising on Fox.

L.L.Bean does very limited television advertising and we instruct network and cable stations to show our commercials at a time when a large number of people may see it.  Viewers should not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.

To reach a broad audience we run commercials on all the major networks (ABC, NBC, FOX, CBS, etc.) and cable channels (BRAVO, CNN, Weather Channel, etc.).

It has always been L.L.Bean’s mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups. We are very concerned that you felt compelled to write to us on this issue and hope that the information I have provided gives you a better understanding of our television advertising criteria.

Again, thank you for taking the time to contact us.  You are a valued customer and your opinion is very important to us.

Sincerely,
Carolyn Beem
Manager, Public Affairs

Isn’t it nice that they instruct us to “not assume that L.L.Bean endorses or opposes a specific view expressed by Fox or any other station.” Obviously, they do endorse FNC views by spending part of their advertising budget there. Keep up the pressure. Here is L.L. Bean’s contact information:

L. L. Bean
Freeport, ME 04033-0001
1-800-441-7513
Fax: 207-552-3080
publicaffairs@llbean.com

http://www.llbean.com/customerService/contactUs/contactUsPhone.html

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