There are now a total of 36 companies that have pulled their ads from Glenn Beck’s show on Fox News Channel.
The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids), Ancestry.com, AT&T, Blaine Labs Inc., Campbell Soup Company, Clorox, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, Johnson & Johnson (makers of Tylenol), Lowe’s, NutriSystem, Sprint, The UPS Store and Verizon Wireless.
Here are some statements from some of the recently departed sponsors:
SPRINT: “Sprint ads appeared as part of a broader rotational package of advertising purchased on the Fox Network… They were not specifically targeted to the Glenn Beck Show nor should they air during this program going forward… I wanted to let you know that we have taken steps to make sure that [Sprint] will not be advertising on the Glenn Beck show.”
LOWES: “While we will continue to advertise on news programming, including FOX News, there are certain programs on the FOX Network that do not meet Lowe’s advertising guidelines, including The O’Reilly Factor and Glenn Beck Program.”
CLOROX: “Per our advertising standards, we don’t advertise in programs that display exploitive sex or violence, treat ethnic, religious, or political groups in a disparaging manner, present facts inaccurately or distort them to blatantly partisan advantage, and treat individuals or groups in a demeaning manner… We have had limited advertisements on the Glenn Beck Program in the past, however the statements he made during that show would not adhere to our programming standards. Furthermore, we will not be advertising on his program in the future since he did violate our own advertising standards.”
THE UPS STORE: “We have addressed the issue… You will not see our ads on The Glenn Beck TV program.”
NUTRISYSTEM: “We are no longer advertising on Beck’s program… You can now include us with the other companies that have stopped advertising.”
CAMPBELL SOUP CO.: “We obviously neither condone nor endorse Mr. Beck’s comments… We were not pleased when we heard them [the comments] and they certainly don’t reflect the views of this company. We have no advertising currently slated for Mr. Beck’s program and don’t have any plans for the future… In light of the consistency of comments that are made, we don’t plan to advertise there in the future… We have communicated to our media buying agency that we will not be advertising on that show.”
JOHNSON & JOHNSON: “Thank you for bringing this to our attention… These advertisements ran on Glenn Beck as part of a rotational advertising package on Fox News, and I have shared your thoughts with those in our organization responsible for making those rotational buys. We have now informed the network to not include it in our rotation moving forward.”
VERIZON WIRELESS: “We, on our own, looked at where we’re spending our advertising… We made a decision that we don’t want to be advertising on that program for a lot of reasons.”
DITECH: “We hear your concerns and are no longer advertising on the Glenn Beck show.”
ANCESTRY.COM: “Ancestry.com buys television advertising on many networks, including Fox News, but does not sponsor any specific content or program… However, once this issue surfaced, we instructed Fox News to exclude our advertisements from the Glenn Beck program.”
AIRWARE INC.: “I wanted to let you know that AirWare Inc., the manufacturer of Brez anti-snoring aids, has instructed its advertising agency to insure that none of our advertisements run on the Glenn Beck show… Because of the way TV advertising is purchased, company executives were not aware in advance that our ads would be running on the show.”
BLAINE LABS, INC.: “We have requested that the ads not appear on the Glen [sic] Beck show… Our contract is essentially a, ‘fill in where there is empty space’, [sic] and lately, I guess there has been a lot of empty space on the Beck show due to your organization. Our new contract comes up sometime in September and that show will be stricken from the rotation. We do not support [G]lenn [B]eck and do not support his show.”
FARMERS INSURANCE GROUP: “What we did last Thursday was our advertising department requested of Fox News Channel that they no longer place a portion of our ads on the Glenn Beck Program [sic].”
THE ELATIONS CO.: “Just want to let you know that we will no longer be advertising on that [Glenn Beck's] program.”
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