The U.K.  supermarket chain, Waitrose, has decided to pull all of their advertising from Fox News. Fox News is carried by Sky in Britain.

“We take the placement of our ads in individual programmes very seriously, ensuring the content of these programmes is deemed appropriate for a brand with our values,” a Waitrose customer services spokesman said.

“We have withdrawn all Waitrose advertising from the Fox News channel with immediate effect and for all future TV advertising campaigns.”

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